Conference intelligence

Curated rooms deserve exceptional orchestration.

Conference intelligence for meaningful connections and measurable ROI.

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The Problem

Sponsor renewals drop when delegates do not take enough valuable meetings.

Sponsor renewals drop when sponsors do not see enough ROI. Sponsors do not see enough ROI when delegates do not take enough valuable meetings.

Cause

Too many sponsor pitches

Delegates are bombarded with outreach that feels irrelevant and overwhelming.

Fewer, relevant meetings

Only sponsors that fit, with a clear reason to meet.

Cause

Hard to find the right peers

There are too many people to sift through and not enough meaningful information on who matters.

Right peer recommendations

Researched, outcome-driven recommendations based on needs and challenges.

Conferences can solve this - in theory

You already know who is in the room.

What's missing is what each person is uniquely focused on, why they're there, and who else in the room matters most to them right in this moment.

With unlimited time and access to the internet, you could get very detailed information on every person in the room.

Late Attendee Lists

Full attendee list is only known in the last few weeks leading up to the event.

Too Much Ops

Conference teams have a million operational and logistics things to do in the run up to an event.

Context Goes Stale

Roles, priorities, and buying intent change constantly; context gets stale quickly.

Hard to Scale Research

Research on every attendee is hard to scale without proper tech infrastructure.

Fragmented Coordination

Organisers are forced to jump between tools (WhatsApp, CRM, email) to make meetings happen onsite.

Enter Pirida

The intelligence layer for the room.

Pre-conference

Build the intelligence layer before people arrive.

  • Scoring & Profiling EnginePirida scores every person in the room based on role, seniority, revenue, growth, funding, and influence.
  • Deep Public IntelligenceWe layer public intel from 12+ sources including annual reports, industry news, podcasts, and LinkedIn.
  • Room MappingA complete, scored view of who matters, who holds budget, and how participants relate to each other.
  • Live Budget-Holder VisibilityOrganisers and sponsors see who holds budget and where to focus outreach before the event.
  • Executive Prep Reports1 deeply researched and personalised prep report for each attendee and sponsor.

During conference

Turn recommendations into actual meetings.

  • Structured Sponsor-Buyer MeetingsSponsor-buyer meetings structured around mutual opt-in and clear buying intent.
  • Facilitated Peer ConnectionsFacilitated peer connections around precise problem spaces.
  • Onsite Support & ConciergeOnsite support and concierge service for attendees, sponsors, and organisers.

Post-conference

Make outcomes visible after the room clears.

  • Post-Event ROI ReportingPost-event ROI reports for each sponsor and event-level reporting for organisers.

Our clients love us

Trusted by conference and event leaders.

Karla Sharpe
“Been working with the Pirida team for six months and have been very impressed with the level of detail, proactiveness, flexibility, and professionalism across the builds. The data work is done to an incredibly high standard. The data-backed approach to tiered prospecting and selling, as well as providing it all on a custom platform that's innovative and user-friendly by all teams working on the event has been a game changer.”
Karla Sharpe, Global Head, New Events & Innovation, Reuters Events
Louise Gunstone
"Their commitment and drive to help build this industry show up from scratch in a highly competitive environment was second to none. They truly helped us become the centre of our retail supply chain community. They have a very personable approach, infectious enthusiasm and strong work ethic."
Louise Gunstone, Head of Sector, FC Business Intelligence
Hugh Williams
"Their attention to detail is very satisfying for me. I know they will have thought of the same things as me. The success of the conferences for which they have been a part of is testament to that. They certainly make sure that everyone feels taken care of."
Hugh Williams, VP Value Chain, EFESO Consulting Group
Shane Duncan
“They made an impact on our business very early on. They were able to open doors where others had tried many times before. Their drive to succeed is infectious and their balance of professionalism and being 'real' removes the pressure from the deal to focus on the right fit.”
Shane Duncan, VP Sales, Transfix
Toby Spencer
"Their ability to spot opportunities has nurtured our product from conception, in to one of the most important, respected & lucrative in the industry. Their hustle, determination, accountability, flexibility, attention to detail & ability to lead from the front set them apart!"
Toby Spencer, VP & Global Head of Partnerships Eyefortransport
Kate Baar
"One of the most customer-centric people I know. Hard-working, enthusiastic, and always looking for creative, win-win solutions. A real thirst for knowledge and truly great at identifying with the right stakeholders. I highly recommend."
Kate Baar, Head of Marketing, FORTNA

Frequently asked questions

Data use, compliance, and how Pirida works.

What does Pirida do for conferences?

Pirida provides an intelligence layer that helps conference teams understand who is in the room, who holds influence, and who should meet whom — before, during, and after the event.

Does Pirida replace the organiser’s team or systems?

No. Pirida does not replace your team, CRM, or event tech. We sit alongside existing workflows to enhance decision-making and execution.

How does Pirida work with conference teams?

We work collaboratively with organisers, sponsors, and ops teams — providing intelligence, recommendations, and tooling that teams use to deliver higher-quality experiences without extra manual effort.

How does Pirida curate personalised recommendations?

We combine publicly available business intelligence, attendee role, function, and organisational context, and declared goals and intent where available.

Are recommendations generic or automated at scale?

No. While systems operate at scale, recommendations are contextual, tailored to the individual’s role, challenges, and objectives — not mass-produced matches.

Does Pirida collect personal data?

No. Pirida does not collect personal data directly. All work is client-led and project-based.

What type of data does Pirida process?

We work only with publicly available business data from trusted sources and client-provided data shared for agreed purposes. We do not process sensitive personal data.

How is data protected and retained?

We use industry-standard security measures including encryption, secure storage, and access controls. Data is retained only as long as necessary to fulfil contractual obligations and is securely deleted thereafter.

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