Legal
Privacy Policy
This Privacy Policy explains how Pirida Limited ("Pirida", "we", "us", "our") collects, uses, and safeguards information when you visit our website or engage our services. We are committed to handling information responsibly and in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
Pirida Limited is a company registered in England and Wales, with its registered office at Londinium Tower, 87 Mansell Street, London E1 8AP. For any privacy-related queries, contact us at hello@pirida.com.
2. Information we collect
We only collect information that is necessary to run our business and serve our clients:
- Contact details you provide via our contact form (name, email, phone number, and your message).
- Client-provided business data shared with us for the purposes of a specific engagement.
- Publicly available business intelligence sourced from trusted public sources to support our conference intelligence work.
- Basic technical data (such as device type and approximate location) collected automatically by hosting and analytics providers.
Pirida does not collect sensitive personal data and does not sell personal information.
3. How we use information
- To respond to enquiries and provide requested information.
- To deliver services agreed with our clients.
- To maintain the security and performance of our website.
- To comply with legal and contractual obligations.
4. Legal bases for processing
We rely on one or more of the following legal bases: your consent, performance of a contract, our legitimate interests in operating and improving our business, and compliance with legal obligations.
5. Sharing information
We do not sell personal data. We may share information with trusted service providers (for example, email, hosting, and analytics providers) who act on our instructions and are bound by appropriate confidentiality and data-protection obligations. We may also disclose information where required by law.
6. International transfers
Where data is transferred outside the UK, we use providers that offer appropriate safeguards, such as the UK International Data Transfer Agreement or equivalent mechanisms.
7. Data retention
We retain information only for as long as necessary to fulfil the purposes set out in this policy, meet contractual obligations, or comply with legal requirements. Once no longer needed, data is securely deleted.
8. Security
We use industry-standard security measures including encryption in transit, secure storage, and access controls to protect information against loss, misuse, and unauthorised access.
9. Your rights
Subject to applicable law, you have the right to access, correct, delete, restrict, or object to the processing of your personal data, and to request data portability. To exercise these rights, please contact hello@pirida.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).
10. Cookies
Our website may use a small number of strictly necessary and analytics cookies to enable basic functionality and help us understand site usage. You can control cookies through your browser settings.
11. Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision.
12. Contact
Questions about this policy? Email hello@pirida.com or write to us at Pirida Limited, Londinium Tower, 87 Mansell Street, London E1 8AP.